Our vision and values

Photo of headland looking out to the sea


Empowering the community and visitors to enjoy and grow the City’s opportunities

Our Values

iCARE underpins our Values

  • iNnovate - Challenge the status quo in search of better outcomes. 


  • Collaborate - Seek to understand different perspectives to problem solving.


  • Accountable - Take ownership and have the courage to call things out.


  • Respect - Mutual Respect. No time for disrespect.


  • Empowering - Here to make a difference.