Slow the f*st down
Speeding on our roads risks lives.
Next time you feel the urge to push the pedal, 'slow the f*st down, thank you Coffs'.
Speeding is the biggest contributor to road crashes.
No matter what causes a crash, speed has a direct relationship to the severity of every crash. Higher speeds result in worse injuries in a crash. Slowing down is one of the easiest ways you can help everyone get home safely.
Driven by Coffs people for Coffs roads
Coffs Harbour residents and workers were invited to join a road-safety world-first initiative – a community jury – to deliberate on ways to enhance community understanding of the importance of safe travel speeds.
This research with The George Institute for Global Health is being run in 7 local government areas across NSW to find new ways to save lives on the road.
The local community jury of 20 people heard from experts then had a missive: to seek new ways to help the community understand the importance of safe travel speeds so that every journey is safe. Following their research, the community jury landed on a campaign concept that should highly resonate with the target audience.
The slightly cheeky ‘slow the f*st down, thank you Coffs’ campaign was borne from the recommendations to catch your eye and curb your speed.
Find out more about the CASS Study:
This research project has led to the development of community-driven ideas and campaigns to help spread the message that safe speeds are important to creating safe communities.
The local community jury message is clear: the speed you choose can be the difference between life and death. It is up to you.
Get your free road safety bumper sticker
Show your support for this community driven initiative for safe travel speeds on our local roads.
Pick up your free local bumper sticker today.
Available from Coffs Harbour Libraries and Yarrila Place Customer Service during opening hours.
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See the bumper stickers designs
How you can 'slow the f*st down, thank you Coffs'
Three simple ways to support safer speeds in Coffs Harbour:
Stick it – stick the 'slow the f*st down, thank you Coffs' campaign sticker on your car, motorbike, ute, van, or trailer, to show support for the message.
Drive it – commit to not speed, and to drive to road and weather conditions.
Share it – talk with others about safe speeds. Share the campaign and encourage others to ‘slow the f*st down, thank you Coffs’ on our local roads.
Why every km/h matters
A small increase in speed can make a big difference to whether you can stop in time.
As your speed goes up:
- your stopping distance increases
- the impact of a crash becomes more severe
- the chance of death or serious injury rises sharply.
Many serious crashes do not happen at extreme speeds – they happen on everyday 50–60 km/h roads where people live, work, and go to school.
Image: Safe stopping distance chart showing reaction and braking distance at different speeds. Graphic -Transports for NSW
Watch: Eddie Woo explains stopping distances
What is happening on Coffs roads
Local and regional crash data show that speed is a major factor in serious crashes in and around Coffs Harbour. Many of these incidents occur on familiar roads close to homes, schools, shops and workplaces.
By choosing safer speeds, we can reduce the number and severity of crashes, and help make sure everyone gets home.
Explore official statistics using the Transport for NSW Interactive Crash Statistics tools and latest reports.
Campaign launch
‘Slow the f*st down, thank you Coffs' will launch locally on Monday 17 November 2025. Watch this space for details about the launch event and how you can get involved.
The launch will bring together community members, partners and road safety experts to share the story behind the campaign, highlight local data, and give people practical tips to support safer speeds.
Learn more about safe speeds
For more information and evidence on safe speeds and road safety, visit:
Statistics
Why focus on speed?
Speed is one of the key factors in the number and severity of crashes. Even small reductions in speed can significantly reduce the risk of death or serious injury.
Is this about revenue raising?
No. This campaign was shaped by local residents through the CASS Study. It focuses on community awareness and behaviour change, not fines. The aim is simple: fewer crashes, fewer people hurt, and safer streets for everyone.
How long will bumper stickers be available?
Stickers are available while stocks last. Check with your local library for availability.
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The Education and Awareness for Safe Speeds in Communities Project was funded by the Australian Government through the Department of Infrastructure, Transport, Regional Development, Communications and the Arts.
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