4 May 2016 Nail Your UX Factor

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4 May 2016 Nail Your UX Factor

In a market crowded with apps and websites all jostling for customer attention, how can you make yours the one that keeps bringing people back?

“The key is to nail the customer experience – known as the UX. It doesn’t matter if your site or app looks brilliant if people don’t enjoy using it,” said Stephen Saunders, Council’s Section Leader Industry and Destination Development.


“UX is important for any online product, but much more so for more complex sites or applications – such as retail or online sales, start-ups, small-budget projects and projects or sites that are expected to last a long time. They need to be easy to use and easy to navigate.


“If you want people to keep coming back, they need to enjoy the experience. So neglect UX at your peril. This is why we’re supporting the professional development of our local web designers, product managers, graphic designers and start-up entrepreneurs by subsidising a ‘Lean UX’ workshop in Coffs Harbour along with a Six Degrees Salon.”


UX guru Henry Cho will lead the workshop on Friday, May 27, and also guest present at a more informal Salon the night before the workshop on Thursday, May 26.


Henry is a veteran UX pioneer who is currently driving the adoption of Lean UX into the Commonwealth Bank, while also being the Lean UX coach for the Slingshot Start-Up Incubator. He has a unique view of the UX experience at some of Australia’s largest corporations and newest start-ups.


In the full-day workshop, Henry will provide students with meaningful lessons in the art and science of building great user experiences. It will focus on giving students a framework and methodology from which to translate their visions into usable, compelling products.


The workshop is ideal for graphic designers looking to build on their digital skills, product managers looking to improve their design skills, website developers who want to learn how to make their websites more usable and entrepreneurs looking at the user experience for their idea.


The cost of the workshop is being subsidised by Coffs Harbour City Council to support the professional development of our local digital industry. The workshop is valued at $300, but locals can come along for just $50. It also supports the 2016 Telstra Business Centre Coffs Harbour Digital Innovation – see www.digitalinnovationchallenge.com.au for more details.


·         Salon - Fireside Chat with Henry Cho at the Cellar Lounge, Pier Hotel, on Thursday May 26 from 5:30pm. Free entry.


·         Full day workshop with Henry Cho on Friday May 27 from 10:00am. Cost $50 per person.


For tickets or more information, go to www.sixdegreescoworking.com or call 6648 8089.


A previous Digital Innovation Challenge Workshop with Aaron Kirkby.