In a market
crowded with apps and websites all jostling for customer attention, how can you
make yours the one that keeps bringing people back?
“The key is to nail the
customer experience – known as the UX. It doesn’t matter if your site or app
looks brilliant if people don’t enjoy using it,” said Stephen Saunders,
Council’s Section Leader Industry and Destination Development.
“UX is important
for any online product, but much more so for more complex sites or applications
– such as retail or online sales, start-ups, small-budget projects and projects
or sites that are expected to last a long time. They need to be easy to use and
easy to navigate.
“If you want people to keep
coming back, they need to enjoy the experience. So neglect UX at your peril. This
is why we’re supporting the professional development of our local web
designers, product managers, graphic designers and start-up entrepreneurs by
subsidising a ‘Lean UX’ workshop in Coffs Harbour along with a Six Degrees
UX guru Henry Cho will lead
the workshop on Friday, May 27, and also guest present at a more informal Salon
the night before the workshop on Thursday, May 26.
Henry is a veteran UX
pioneer who is currently driving the adoption of Lean UX into the Commonwealth
Bank, while also being the Lean UX coach for the Slingshot Start-Up Incubator.
He has a unique view of the UX experience at some of Australia’s largest
corporations and newest start-ups.
In the full-day workshop, Henry will provide students
with meaningful lessons in the art and science of building great user
experiences. It will focus on giving students a framework and methodology from
which to translate their visions into usable, compelling products.
The workshop is ideal for graphic designers looking to build
on their digital skills, product managers looking to improve their design
skills, website developers who want to learn how to make their websites more
usable and entrepreneurs looking at the user experience for their idea.
The cost of the workshop is being subsidised by Coffs
Harbour City Council to support the professional development of our local digital
industry. The workshop is valued at $300, but
locals can come along for just $50. It also supports the 2016 Telstra
Business Centre Coffs Harbour Digital Innovation – see www.digitalinnovationchallenge.com.au
for more details.
Fireside Chat with Henry Cho at the Cellar Lounge, Pier Hotel, on Thursday May 26
from 5:30pm. Free entry.
workshop with Henry Cho on Friday May 27 from 10:00am. Cost $50 per person.
For tickets or more
information, go to www.sixdegreescoworking.com
or call 6648 8089.
A previous Digital Innovation Challenge Workshop with Aaron Kirkby.